Overview of the 32nd Beijing International Radio, Film & TV Exhibition (BIRTV 2025)

I. Exhibition Theme

II. Exhibition Scale and Participation

1. Exhibition Area and Venue Setup: The exhibition covers 12 halls of the China International Exhibition Center (Chaoyang Hall), with an exhibition area of over 50,000 square meters. The large scale provides a broad space for exhibitors and visitors to display and communicate.
2. Composition of Exhibitors: It has attracted 510 professional equipment manufacturers from more than 20 countries and regions around the world. Among them, there are more than 100 leading enterprises in the industry, accounting for over 20%, playing a leading role in the industry; more than 200 international exhibitors, accounting for over 40%, reflecting the internationalization of the exhibition; nearly 70 new exhibitors (11 new international exhibitors), accounting for over 10%, injecting new vitality into the exhibition. The first launches, first shows and first exhibitions of new technologies, new products and new applications account for nearly 80%, fully demonstrating the innovative development trend of the industry. There are more than 1,500 types of radio, film and television equipment on display, covering all areas of the industry.

III. Exhibition Activities

1. Theme Report Meeting: The opening ceremony and theme report meeting of BIRTV2025 invited leaders of government departments, well-known industry experts and representatives of leading enterprises to attend. They delivered keynote speeches on hot topics such as the application trend of ultra-high-definition technology, the integrated development of radio, television and audio-visual, the systematic reform of mainstream media, and artificial intelligence empowering content production. It provides valuable strategic references for the entire industry chain from multiple dimensions such as macro policies, technological innovation, industrial applications and standard systems. The “BIRTV Recommendation” release ceremony was also held at the meeting, and the “2025 China Radio, Film and Television Technology Development Report” was launched to summarize and promote the industry development achievements.
2. International Exchange Activities:
   • ABU Artificial Intelligence Conference: Focusing on key issues such as the application, safety and sustainable development of global audio-visual AI technology, it actively promotes the co-construction of international audio-visual technology rules and promotes exchanges and cooperation in the field of artificial intelligence in the global audio-visual industry.
   • China – Africa All-Media Capacity Building Seminar: Focusing on content production and dissemination, it in-depth explores new paths for pragmatic cooperation in China – Africa audio-visual industry and strengthens exchanges and collaboration between China and Africa in the audio-visual field.
   • Audio-Visual Experience Day for Foreign Media Organizations in China: International media representatives are invited to experience China’s radio and television technological achievements in person, enhancing their understanding and cognition of China’s radio and television industry.
   • Foreign-related Study and Research Experience: Technical exchanges and practical activities are carried out to effectively expand the international cooperation vision of the industry and promote international technical exchanges and learning.
3. Thematic Forums: 6 thematic forums are carefully set up around technology, industry and safety, covering hot industry topics such as AI empowering radio, television and audio-visual development and innovation, 4K ultra-high-definition channel construction full-link innovation and practice, monitoring and supervision and audio-visual safety, radio, television and audio-visual industrial park (base) technology, AI empowering the development of news, publishing and media industry, and film and television media visual effects industry. Through in-depth dialogue and ideological collision from multiple dimensions, it provides ideas for solving hot issues in the industry and promotes the continuous development of the industry.
4. Immersive Featured Experience Activities: 6 multi-dimensional immersive experience areas are set up to allow visitors to intuitively feel the scene-based application and innovative charm of audio-visual technology.
   • “Ultra-HD Premium Aesthetics: Dialogue between Technology and Art” Activity: Well-known producers, directors and technical equipment manufacturers communicate face-to-face on the cross-border integration of ultra-high-definition technology in the creation and dissemination of high-quality content, and organize on-site screenings of high-quality content, allowing visitors to appreciate the charm of the combination of ultra-high-definition technology and artistic creation.
   • “VR Large Space Immersive Experience Area”: Visitors can immerse themselves in the world’s first 3A quality Mars-themed VR large space project “Mars Landing Plan · Origin” and feel the shocking experience brought by cutting-edge VR technology.
   • “Creation, Creation, Innovation” Sharing Salon: Focusing on the interactive exchange between film and television photography equipment and creation stories, it provides a platform for film and television creators and enthusiasts to exchange creative experience and inspiration.
   • “Changing Vision: Dialogue on Ecological Innovation in Images”: Well-known self-media bloggers analyze the frontier points of creation and share creative experience and industry development trends.
   • “Colorful Vision · Smart Future” Joint Live Broadcast Activity: Demonstrate multi-scene intelligent production processes and deeply present the application of cutting-edge technologies in actual scenes.
   • “E-sports + Audio-Visual Technology” Live Performance Competition: Focusing on the Z-generation young group, it shows the cross-border innovation of technology and entertainment, combining e-sports with audio-visual technology to bring a new experience.

IV. Exhibition Achievements and Influence